The other day I got into a discussion with a panel of executives and the topic of predictive analytics became a main area of discussion. Most of the executives were aware of predictive analytics, and many of them had implemented predictive analytics in some form or another, whether it be through CRM, decision support systems, marketing, etc. One thing they all had in common was they all were interested in increasing the value of their data investment. But the feeling that permeated from the group... read more
