Marketing consumer products to teens isn't an exact science, especially in a downward-spiraling economy. As a YA author who will soon depend on teens' eagerness to trade their cash for a copy of TWENTY BOY SUMMER, I get the marketing challenge. I'm always on the lookout for creative, original, and even wacktastic ways to promote and share my book with young adults. Giving stuff away for free? Staging a stunt for local media? Embarrassing myself on YouTube? Yes, yes, and where do I find the bucket... read more
