I find it’s critical to analyze your niche, roll up your sleeves, and find out where your customers go. For example, I publish books on Lyme disease, so I went to the Centers for Disease Control Web site, learned which states had the highest incidence of Lyme disease, and targeted health food stores in those states. Since my books were refused by the primary health-food-store book distributor (NutriBooks), I was at first discouraged, but I decided to call the health food stores myself. Scary? Yes... read more
