guys, we need to talk about this minneapolis saint paul: more to life campaign. first: could they have come up with a more generic convention + visitors bureau slogan than 'more to life'? seriously. that is one of the great copouts in advertising history. it's lamer than my hometown's old tagline of 'south dakota's rising star,' for heaven's sake. they might as well have made it 'minneapolis saint paul: stuff!' or 'minneapolis saint paul: now with activities!' second, and worse: i'm not down... read more
