How to Say It: Business Writing That Works. Book promotion is a strange business. Here you are an expert in whatever you wrote your book about – in my case, how to structure a piece of business writing – and suddenly, you need to become an expert in marketing. Like many first-time authors, I had a lot of false notions about book promotion flying ‘round in my head when I got started. I imagined a book signing or two, and certainly thought people who had already benefited from my writing seminars... read more
