TiVo Takes on Nielsen with Second-by-Second Audience Data Apr 20, 2009 10:36 AM ET by Matt Mitovich Coming soon to your Now Playing list: a must-see face-off between TiVo and Nielsen . TiVo has announced Stop/Watch Local, a plan to offer networks and advertisers second-by-second information about the programs and commercials being watched by users of its DVR service. These granular graphs, showing every audience peak and valley, present "a tremendous new piece of insight... read more
