In hindsight, it seems obvious. The cannier theaters on the international landscape have, for some time now, been utilizing the new web media as a means of enticing audiences into their seats, through use of evocative online trailers or other viral marketing. Indeed, the recent failure of the much-lauded Broadway production of Brighton Beach Memoirs , directed by Chicago wunderkind David Cromer, may be in part due to an example of how there is simply no bargain good enough to eschew even... read more
