Imagine the expression on the faces of those around you when your mobile suddenly starts buzzing with an unlikely ringtone: Condom, condom. The Condom a cappella ringtone features in a new advertisement campaign launched earlier this year, as part of a two-year project of using the mass media to make condom use more acceptable. The campaign has been produced by the BBC World Service Trust and funded by a grant from the Bill and Melinda Gates Foundation. The National AIDS Control Organisation... read more
